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Case Studies

Real Problems, Clear Work, Measurable Results

Five projects across websites and paid media. Each one shows the starting point, the work performed and the before and after numbers for a stated measurement period.

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Before and after dataMeasurement periods shownPercent and percentage points labeled
Headline resultsBefore and after
Shopify Conversion RateConversion rate: 1.2% to 2.8%+133%HTML Website Lead GenerationMonthly enquiries: 35 to 92+163%Google Ads ROASROAS: 2.1x to 4.8x+129%Meta Ads ROASROAS: 1.8x to 4.2x+133%Google Ads Lead GenerationMonthly leads: 80 to 156+95%
Our work

Five Projects, Five Stories

Websites that convert more visitors and ad accounts that return more from every dollar. Open any case study for the full story.

E-commerce / Beauty & Skincare

Shopify Website Design & Conversion Rate Improvement

Conversion rate1.2% to 2.8%133% relative improvement
  • Monthly revenue$24K to $46K
  • Mobile conversion rate0.8% to 2.2%
  • Cart abandonment72% to 58%
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B2B / Professional Services

HTML Website Design & Lead Generation Improvement

Monthly enquiries35 to 92163% increase
  • Website conversion rate1.4% to 3.6%
  • Bounce rate62% to 39%
  • Mobile page load time4.8s to 2.1s
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E-commerce / Home & Lifestyle

Google Ads ROAS Improvement

ROAS2.1x to 4.8x129% improvement
  • Monthly ad spend$8K to $10K
  • Monthly conversion value$16.8K to $48K
  • Cost per purchase$42 to $29
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E-commerce / Fashion & Accessories

Meta Ads ROAS Improvement

ROAS1.8x to 4.2x133% improvement
  • Monthly ad spend$6K to $8K
  • Monthly purchase value$10.8K to $33.6K
  • Cost per purchase$36 to $24
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Local Services / Home Improvement

Google Ads Lead Generation Improvement

Monthly leads80 to 15695% increase
  • Cost per lead$75 to $42
  • Monthly ad spend$6K to $6.55K
  • Landing page conversion rate4% to 7.5%
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How to read these

How We Present Results

Every case study states the before and after measurement periods. Monthly figures are monthly averages. We show percentage changes and percentage-point changes separately, so a move from 1.2% to 2.8% is described both as a relative improvement and as a gain in percentage points.

Where a website was redesigned, the after period begins only once the new site went live.

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