From an Outdated Store to a High-Converting Shopify Experience
Redesigned an underperforming online store into a modern, mobile-friendly Shopify shopping experience focused on usability, product discovery, and increasing sales.
The Project at a Glance
Redesigned an underperforming online store into a modern, mobile-friendly Shopify shopping experience focused on usability, product discovery, and increasing sales.
- Industry
- E-commerce / Beauty & Skincare
- Service
- Shopify Website Design & Conversion Rate Improvement
- Primary result
- Conversion rate: 1.2% to 2.8%
E-commerce / Beauty & Skincare
Business objectives for this project:
- Increase the share of visitors who complete a purchase.
- Make shopping on a phone easy, from collection to checkout.
- Help customers find products faster.
- Reduce the number of customers who leave before buying.
- Prepare the store for paid advertising campaigns.
Measurement period. The after period starts on the day the redesigned website went live. Monthly figures are monthly averages for each period. Percentage changes compare the after period with the before period; changes in rates also show percentage points where they apply.
What Was Holding Results Back
Outdated website design and inconsistent branding.
Poor mobile shopping experience.
Complicated navigation and product discovery.
Customers abandoning carts before completing purchases.
The Numbers, Side by Side
Each figure below compares the before period with the after period. Percentage changes and percentage-point changes are labeled separately.
Conversion rate
Monthly revenue
Monthly averageMobile conversion rate
Cart abandonment
Each pair of bars is scaled to the larger of its two values, so bar lengths compare before with after within one metric. Different metrics use different units and are not compared with each other.
How We Did It
The work performed, in the order it was done.
Conversion-focused storefront
Redesigned the Shopify storefront with a layout built around the path to purchase.
Stronger product pages
Improved product pages with clear benefits, product imagery, reviews, and calls to action.
Simpler journey
Simplified navigation, collections, cart, and checkout journey.
Mobile and speed
Improved mobile responsiveness and page performance.
Measurement
Implemented GA4 and e-commerce conversion tracking.
What It Meant for the Business
Higher conversion rate and monthly revenue.
Improved mobile shopping experience.
Reduced cart abandonment.
A scalable Shopify store ready for paid advertising campaigns.
All KPIs in One Place
Calculated from the before and after values for the measurement period shown above.
| Metric | Before | After | Change | Type of change |
|---|---|---|---|---|
| Conversion rate | 1.2% | 2.8% | +133% +1.6 percentage points | Relative % (with percentage points) |
| Monthly revenue (monthly average) | $24K | $46K | +92% | Relative percentage |
| Mobile conversion rate | 0.8% | 2.2% | +175% +1.4 percentage points | Relative % (with percentage points) |
| Cart abandonment | 72% | 58% | -14 pp 19% relative reduction | Percentage points (with relative %) |
- Conversion rate moved from 1.2% to 2.8%, a 133% relative improvement (+1.6 percentage points).
- Monthly revenue moved from $24K to $46K, a 92% increase.
- Mobile conversion rate moved from 0.8% to 2.2%, a 175% relative improvement (+1.4 percentage points).
- Cart abandonment moved from 72% to 58%, a 14 percentage-point reduction (19% relative).
Ready to turn your Shopify store into a sales-generating experience?
Tell us about your goals and we will show you where the biggest opportunities are, with a free audit and no obligation.