Google Ads Guides
Account structure, keywords, campaign types and conversion setup for Google Ads that earns its budget.
Google Ads: Start Here
How to Structure a Google Ads Account for Lead Generation
A practical way to organize Google Ads campaigns, ad groups and match types for lead generation, so budget goes to the services and searches that matter.
Negative Keywords in Google Ads: Stop Wasting Spend
Learn how negative keywords work in Google Ads, how to run a search terms review, use shared lists, and which common negatives fit different business types.
Performance Max vs Search Campaigns: When to Use Each
An honest comparison of Performance Max and Search campaigns in Google Ads: control, data, reporting, product feeds, and fit for leads or ecommerce.
Google Ads Conversion Actions: Primary vs Secondary
Decide which Google Ads conversion actions to set as primary and which to leave secondary for forms, calls and purchases, and how to avoid double counting.
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